We're a Health & Fitness YouTube channel (52k subs) looking for a fantastic thumbnail designer.

We aim to produce 1 video every 2 weeks.

Deadline: Feb 18, 2023

About the job

Establish Brand vibe

We’re changing our channel brand in two ways:

1. Instead of being hyper-focused on weight loss, it will be about Health, Productivity, and Life Improvement as a whole, with weight loss woven into each video.
   • Think: bring the production and storytelling of the productivity niche to weight loss.
2. Change the look and feel from the banner, thumbnails, in-video graphics, pacing and vibe to the clean, clear, minimal and gender-neutral vibe seen in some productivity channels like Nathaniel Drew, Matt D’Avella, and Ali Abdaal.

You will work with Richa (one of the co-founders and the protagonist in the videos) to translate this targeted vibe into a brand aesthetic (banner, palette).

We will be pivoting to this new aesthetic as soon as we have it established.

Produce new thumbnails

You will own and drive this process:

1. Idea generation.
   • This will require you to stay up to date with current trends/best practices within the thumbnail space while balancing these ideas with the established brand vibe we are targeting.
2. Coordinate with production team to capture assets necessary for thumbnail.
   • This includes everything from framing, facial expressions, content of the photos, and anything else necessary to make the thumbnail highly clickable.
3. Iterate on steps 1-2 rapidly to produce 2-3 high-confidence thumbnails per video.
   • No more than 24h turnaround time to produce variations addressing last feedback.
   • You will need to be able to stand your ground and raise concerns when you feel suggestions contradict the brand vibe and/or clickability. You cannot outsource your judgment and fall into “I will do whatever you tell me” mode.
4. Track performance of published thumbnail in real-time and switch thumbnails if you sense one of the other backup thumbnails from step 3 will attract more viewers.
   • This requires know-how of YouTube analytics, baselines, and an understanding of how to interpret data.

Revive old videos

You will own and drive the process of:

1. Identifying which videos are worth reviving through change in title and/or thumbnail.
2. Do steps 1-3 from “Produce new thumbnails” section for the identified videos.